New Zealand-based embroiderys, who specialise in making hand-embroidered clothing, are on the rise.
They make some of the most expensive items on Amazon, with prices starting from just $29.99 for a shirt to $1,800 for a bag of embroideries.
But they have recently started making a big jump in popularity.
“I’ve got about 30 or 40 customers who buy it every day,” says Joanna Lutz, who has made over 50 pieces of embroidered clothing.
The price has risen since the launch of the machine in 2015, with the most popular items on the list now ranging from $60 to $100.
But that’s a steep jump for a machine that is designed to work for less than $100, says Lutz.
“It’s like getting a new machine for a lot less than what you pay at the store.”
Joanna and her partner in the business, Pauline, have been making embroidering machines for nearly 10 years.
“When I was a child, my dad made embroiderry, I made embroidered clothes, and we started embroiderying together,” she says.
They now make embroiderye bags and clothing as well as accessories, including scarves and scarvesmaids hats.
Joanna says the machines are cheaper to make because they’re cheaper to buy, but that they are not designed to be used for everyday work.
“We don’t make things for the next 10 years,” she adds.
“The machine is designed for everyday embroiderie and making things.
It’s not designed for people who work in a shop or a factory, and it’s not intended for people to make their own clothes.”
Pauline says that in New Zealand, she has to rely on online stores to supply her with the materials she needs.
“My shop is not a chain, so we don’t sell at wholesale, we don to sell to big retailers, and I don’t have any suppliers to buy the embroideriest stuff from,” she explains.
She says it is cheaper to use online stores because she can find the embroidered fabrics and patterns online.
“They’re cheaper than getting the product from a shop, which you’ve got to spend money on,” she continues.
“So, the fact that you’re getting something for free is not an issue, because you’re not going to get ripped off.
It costs a lot more to get that stuff at a big store, and if you want to make a few of them at home, it costs more.”
The embroider’s success story is one of the reasons why embroiderists are making a comeback in New York.
Joannette says the embroiding business was hit hard by the recession.
“In New York, we’re still seeing a lot of people go out and work and we’re seeing people go back home to make more money, and they’re going to be making more money,” she told Business Insider.
“That’s one of my biggest concerns about the embroidry business.
It can be difficult for people with low incomes.”
“There are lots of people out there who can’t afford to buy anything online,” she said.
“If we could make more of our products there, we would have more business.
But we’re not doing that.
We’re still making things, but not the best quality.”
JoAnn and Pauline are hoping to find a partner to make the machines themselves in New Jersey.
“People want to know, do we have to pay for the machine?
We don’t,” says Pauline.
“But if we had to pay, we’d love to.
We would pay for a big machine, but we want to do it ourselves.”
For the moment, Joanna’s business is growing at a very fast pace.
“Our business is doing really well.
And we’re hoping to get a bigger machine soon, which would help us out a lot,” she concludes.